Right to Play – Olympic Gala

Fundraiser with Dutch Olympic athletes

Content we created

Right To Play organized a gala dinner and auction in collaboration with NOC-NSF in 2014 and it went very well. At the end of the evening, the total result of the silent and live auction was a stunning € 430,000 for supporting children with sports and play around the world. During the afternoon until after midnight, we created content and monitored Twitter and Facebook for both the Right To Play and event producer MCI’s accounts. Photographer Anouschka continuously provided us with beautiful pictures to use and when in doubt, we consulted marketing manager Bas about how to respond in the name of Right To Play.

Results we achieved

  • 1,2 million Twitter reach


  • 17,000+ Facebook photo views